Motion Graphics Opener
Posted in moving images on October 12th, 2008 by adminBackground:
ExCEL is a campaign, much like what the Japanese know as Kai-Zen (Make Better), started by the government of Singapore to up the quality of work in the country.
Every year the institution I work in organizes an event to celebrate the best ideas that are realized and made a difference to the way we work.
As in the past couple of years, I would head a mini production to create either an animation or an opener to mark the event.
This year was no different.
The difference however is that I had chosen to do a piece much less narrative than those before.
The intent should be pretty straight forward and I would very much refrain from over explaining it. I would however like to share the timeline of the production as an interesting insight to how the piece was created.
Process:
1-4 days of dreaming and mindless playing with images. These were ultimately dumped on the last day of the production. Somehow the stove spoke to me and it felt representative and appropriate.
1700-1705 hrs capturing of the stove fire, didn’t work out. too much light
1705-1730 hrs tried out some particles effect and animated text
1705-2230 hrs busy with family matters
2230-2235 hrs captured the footage of the stove flame, 3 takes
2245-0435 hrs production, post production, and finally transferring to ipod
It does not seemed like it took much time. Indeed. But that was build on the basis that I had played with this forms, not knowing where and when they will be applied, in a disciplined manner for a very long time. As such, when the time started running out, I used that as a stimulant to set myself into a very right-brained mode in operation.
All through the production, I heard rhythm and sounds in my mind, but the realization is a totally visual experience.
The context of this is applied art. Hence the idea is to get it done quickly and in a commercially viable way.
So kindly do not mistake this with the fine art stuff I do.
Creative Nonsense & a Last Minute Commando from mgbd on Vimeo.
